Know Who You Are. Know Why You Do What You Do. Every time. Everywhere. With Everyone.

Do you know why?

Goals are good. When it comes to setting them and measuring progress, we ask all the right questions and use the right metrics to move forward and accomplish them; who, what, where, when, etc? The answers to those questions keep us on track, focused, purposeful. We measure, calculate, recalculate…it's mostly tangible. The hardest…

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